Role: Content Writing & Layout Optimization

Overview
This flyer was developed to promote IEWC’s production capacity optimization services and educate customers on how value-added solutions can improve operational efficiency.

The piece needed to align with existing branded service materials while remaining visually balanced and easy to scan.

The Challenge
The content covered multiple service offerings and operational benefits, which could make it overly text-heavy.

The challenge was to:

• Communicate value-added services clearly

• Keep messaging concise and benefit-focused

• Ensure content fits naturally within the visual layout

• Maintain consistency with IEWC’s established brand standards

Every word needed to earn its place.

My Role
I led the content development and layout optimization, including:

• Writing all customer-facing copy

• Refining and tightening messaging to prevent overcrowding

• Adding value-added service content to the bottom section of the flyer

• Structuring content to support visual flow and readability

• Ensuring messaging is aligned with existing branded materials

The Solution
I created concise, benefit-driven copy that worked in harmony with the design — balancing clarity with white space to improve readability.

The final layout visually guides the reader through the production flow, reinforcing IEWC’s role as a lean manufacturing partner rather than simply a supplier.