Skills showcased:
Brand storytelling · Scriptwriting · Video production oversight · On-site coordination · Cross-functional collaboration · Photography · Sales enablement

Role: Script Development, Creative Direction, On-Site Production & Photography

Overview
This project was created to highlight how Cablcon delivers customized fiber optic cable solutions designed to meet the unique demands of each customer.

The video was intended to offer a behind-the-scenes look at the people, process, and craftsmanship that set Cablcon apart — bringing authenticity and transparency to the brand story.

The Challenge
Fiber optic manufacturing and customization can be difficult to communicate in a way that feels approachable and engaging.

The video needed to:

• Educate without becoming overly technical

• Highlight customization and craftsmanship

• Feel authentic and human — not scripted or promotional

• Support multiple marketing and sales use cases

My Role
I partnered closely with a Cablcon team member to co-author the video script, ensuring the narrative balanced technical accuracy with storytelling.

In addition, I:

• Collaborated with internal stakeholders on messaging direction

• Traveled onsite to Texas to oversee the video shoot

• Worked directly with a third-party videographer during production

• Coordinated shot planning and on-site logistics

• Captured still photography simultaneously during filming

• Produced images later used across the website and sales collateral, including flyers and PowerPoint presentations

The Solution
By combining thoughtful scripting with on-site creative direction, the final video delivered a genuine look into how Cablcon works — emphasizing expertise, flexibility, and customer-focused solutions.

The supporting photography extended the value of the shoot, providing authentic visuals that continue to support digital and sales materials beyond the video itself.