Skills showcased:
Campaign strategy · Multi-product launches · Creative direction · Content writing · Photography · Paid social · Google Ads · Video production oversight · Cross-functional leadership

Role: Campaign Strategy, Creative Direction, Content & Digital Execution

Overview
This project supported the launch of three new Weasler driveshaft products, requiring a coordinated, multi-channel marketing approach to raise awareness, educate customers, and drive demand.

Once product information was provided, I championed the campaign strategy and led execution across creative, digital, and paid channels.

The Challenge
Each driveshaft had unique features and specifications, requiring distinct messaging and creative — while still maintaining a cohesive brand story across the full launch.

The campaign needed to:

• Support three individual products simultaneously

• Maintain consistency across messaging and design

• Equip sales with clear, product-specific materials

• Drive awareness through organic and paid channels

All while launching as a single, unified campaign.

My Role
I led the campaign end-to-end, including:

• Developing the overall campaign strategy and messaging framework

• Managing three parallel product launches under one cohesive campaign

• Photographing products and preparing visuals for marketing use

• Cropping and editing images for digital and print assets

• Writing all copy for each product and campaign channel

• Designing three unique sell sheets and three sets of ads

• Creating a shared landing page to support the full product lineup

• Writing the video script and overseeing video production

• Coordinating with the video team and being on-site during filming

• Developing organic social media campaigns for Facebook and LinkedIn

• Managing paid Facebook advertising

• Driving Google Ads strategy and execution

The Solution
I delivered a unified launch strategy that allowed each driveshaft to stand on its own while reinforcing a consistent brand experience across all touchpoints.

By structuring the campaign thoughtfully, customers could easily understand product differences while still engaging with a single, cohesive story.