Pat’s Coffee Shop — UI/UX Design & Brand Experience.

Skills used:
UX/UI Design · Visual Branding · Content Strategy · E-commerce flows · Prototyping · Copywriting

Role: UI/UX Design, Visual Branding, Content Strategy
Project Type: Final Class Project (Concept Experience)

Overview
Created a complete digital concept for Pat’s Coffee Shop including website UX, brand elements, social content, product mockups, and copy — all rooted in research and user engagement goals.

The Challenge

The client had clear business goals but lacked a unified digital experience and consistent brand assets to support:

• Virtual concert sign-ups

• E-commerce for new products

• Social content that reflected the brand’s values and the Vietnamese coffee grower partnership

This project required holistic UX thinking — from user flows and interface design to branded content and messaging.

My Role

I developed the entire UI/UX concept and visual ecosystem based on provided research. This included:

• Website page designs and layout mockups

• Logo creation for the coffee grown in Vietnam

• Social media post designs to support new offerings and virtual programming

• Coffee flavor product mockups

• Digital Coffee Club card design

• E-commerce UX mockups showing how users would shop products

• All landing page content writing for the website experience

This project combined design, content strategy, branding, and UX thinking into a seamless, user-centered concept.

The Solution

I created a cohesive experience rooted in user needs and business goals:

• Structured homepage and product flows that welcomed users and supported conversion

• Branded elements that highlighted the Vietnamese coffee grower partnership

• Social assets aligned with campaign messaging to build excitement and community

• Clear content hierarchy and user-friendly screens for browsing and buying coffee products

This reinforced Pat’s identity as a community hub while giving users easy, enjoyable digital touchpoints.