Skills showcased:
Brand refresh · Product photography · Sales enablement · Content writing · Visual storytelling · Audience-driven design

Role: Photography, Content Writing, Graphic Design

Overview

This sell sheet was created as part of a larger brand and website refresh, with the goal of modernizing sales materials while still honoring the product’s heritage and audience.

The target customer — classic and vintage car restoration enthusiasts — required a design approach that felt authentic, bold, and aligned with automotive culture.

The Challenge

The product needed updated marketing materials that reflected the new brand direction without alienating loyal customers who loved the classic automotive aesthetic.

The sell sheet had to:

• Support the refreshed brand identity

• Appeal to a niche enthusiast audience

• Clearly communicate product features and value

• Be visually compelling for both print and digital use

My Role

I owned the project end-to-end, including:

• Product photography and image editing

• Cropping and isolating products for layout use

• Writing all sell sheet content

• Designing the full layout to align with refreshed brand standards

• Ensuring the visual style resonated with classic car restoration customers

The Solution

I created a clean, bold sell sheet that blended the updated brand look with visual cues familiar to vintage auto enthusiasts.

The final piece balanced product clarity with lifestyle appeal — supporting sales conversations while reinforcing the brand’s new direction.