Skills showcased:
Graphic design · Content optimization · Visual hierarchy · Brand consistency · Cross-functional collaboration · Scalable design

Role: Graphic Design, Content Optimization & Asset Development
Focus: Layout design, brand alignment, asset development, content collaboration

Overview
This project was created to support an Engineering Week initiative highlighting the key ways engineers support customers across industries.

The goal was to develop a visually engaging piece that could clearly communicate messaging while remaining flexible enough for use across multiple channels

The Challenge
The original content contained valuable information but was too text-heavy for a strong visual layout.

The piece needed to:

• Be easy to scan and visually engaging

• Communicate multiple messages without overwhelming the reader

• Align with brand colors and design standards

• Be adaptable for reuse across future communications

My Role
I led the design and content refinement, including:

• Designing the full visual layout

• Partnering with the writer to shorten and prioritize messaging

• Reworking content to improve clarity and flow

• Creating and sourcing all visual assets and icons

• Ensuring consistency with brand standards and color usage

• Structuring the design for reuse across multiple resources

The Solution
I developed a clean infographic-style layout built around a “Top 5” framework, allowing the content to feel structured, approachable, and easy to digest.

By reducing copy and emphasizing visual hierarchy, the final piece delivered stronger impact while maintaining clarity.